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4.8/5⎥3470+ reviews

Ayla™|Effortless Elegance Dress

Ayla™|Effortless Elegance Dress

$79.97
$160.00 $79.97
Sale Sold out
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Australian Family Business Since 1995

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ANNIVERSARY SALE UPDATE: Due to high demand, only a limited number of units remain! If you can still click 'Add to Cart', it's still available.

Ayla™|Effortless Elegance Dress

Show your style with effortless grace. Ayla™ blends simplicity and sophistication into one timeless piece you’ll reach for again and again. With a flattering silhouette, refined details, and a design that moves seamlessly from office hours to weekend plans to special evenings out.

Why you’ll love it:

Timeless elegance – Refined neckline and classic detailing for a polished, feminine feel
Flattering fit – Clean, straight cut that enhances every silhouette
Style your way – Choose from solid shades or beautiful prints to suit every occasion

Keep it graceful, versatile, and uniquely yours with Ayla™. The dress that always rises to the moment.

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Sarah, Emily and over 15,000 customers feel satisfied with Melbourne Edition.
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WHAT OUR CUSTOMERS SAY?

★★★★★

Beautiful pieces, fast shipping, and amazing customer service. I ordered two and they both fit perfectly. Will definitely be shopping here again.

Mariel

Brisbane

★★★★★

One of my favorite online stores. Delivery was quick and the packaging felt premium. Quality is excellent and exactly as described. I'm very impressed.

Maya

Sydney

★★★★★

Arrived on time and I received so many compliments at my cousin’s wedding. Fit beautifully and felt great to wear.

Nora

Perth

★★★★★

Great communication and smooth checkout. The details are even nicer in real life.

Layla

Melbourne

★★★★★

Super comfy and stylish. Packaging was elegant and reusable. Highly recommend.

Amelia

Adelaide

FROM IDEA TO EDITION

After 30 incredible years of curating timeless fashion, we’re celebrating this milestone with heartfelt gratitude. Melbourne Edition has always been more than just a boutique — it’s been a place where style, care, and personal connections came together. Every piece has been handpicked with love, and now, to honor our journey, we’re offering up to 70% off on everything.

Celebrate with us and take home a piece of the Melbourne Edition legacy. Thank you for being part of our story — your support means everything!

With love and appreciation,

The Melbourne Edition Team